Internet Radio Is Still In Trouble
From 2003 to 2010, I maintained an internet radio station on Live365. I did it for one reason: passion. I love the music I listen to and always want to share.
Sometime in the middle of that period, organizations with big money started to see internet radio as a threat. Royalty rates were hiked beyond any other broadcast medium. The RIAA and lobbyists wanted Internet radio to suffer.
I’ve been out of the game for a couple of years but apparently this predatory behavior has persisted. There must be some new major hike on the horizon because Pandora is speaking out. Today, Pandora’s founder posted an enlightening blog post about how much the company contributes to the music industry. That includes dollar figures ($65,173 for the Four Tops; about $3 million each for Drake and Lil Wayne are some numbers).
I wrote about why I did my radio station in 2007. Those words remain true today, maybe even more so. Where else can you hear contemporary jazz today? Where can you discover new sounds? On FM? Not likely. It’s internet radio.